TALENT MANAGEMENT / BRAND PARTNERSHIPS / CREATIVE STRATEGY / TALENT MANAGEMENT / BRAND PARTNERSHIPS / CREATIVE STRATEGY /
TALENT MANAGEMENT / BRAND PARTNERSHIPS / CREATIVE STRATEGY / TALENT MANAGEMENT / BRAND PARTNERSHIPS / CREATIVE STRATEGY /
Talent representation for creators
Brand partnerships & campaign strategy
Creator growth & social strategy
Creative direction & consulting
A boutique talent and brand partnerships agency at the forefront of what’s next.
Always becoming.
SERvices
Talent Management 💼
Managing relationships for talent and connecting them with brands through strategic product gifting, event opportunities, and paid partnerships. Leading outreach and facilitating collaborations that maximize exposure and long-term value.
Brand & Creator Partnerships 📈
Providing strategic consulting to brands on creator partnerships, ensuring the right talent alignment and collaboration approach. Guiding creative direction and partnership strategy to keep influencer efforts authentic and effective.
Creator Growth & Social Strategy 🚀
Helping influencers grow their platforms while navigating brand partnerships effectively. Offering guidance on content strategy, audience growth, and understanding brand expectations to ensure every opportunity is maximized.
We partner with forward-thinking brands and culturally relevant talent to build meaningful, long-term collaborations.
Travel & Hospitality | Fashion & Retail | Beauty & Wellness | Food & Beverage
ABOUT
The Becoming Agency, founded by Katie McCloskey, brings over seven years of experience in public relations, influencer marketing, and brand partnerships.
Before launching The Becoming Agency, Katie worked on the brand side both in-house and at agencies with top companies including Oscar de la Renta, Jimmy Choo, Four Seasons Hotels and Resorts, PUMA, CLE Cosmetics, Ganni, Dove, Sephora, CVS, Dick’s Sporting Goods, and more. She also developed her expertise in influencer marketing at leading firms, including Obviously. Her expertise spans public relations, campaign management, and event execution, giving the agency a unique perspective on what brands value in influencer partnerships.
Katie holds a BA in New Media and Digital Design with a concentration in commerce and a minor in fashion studies from Fordham University, as well as an MBA in Marketing from Saint Francis University.
We are passionate about helping brands and creators tell their story and cultivating meaningful brand awareness in today’s evolving social media landscape.
Why We're Different
At The Becoming Agency, we focus on what’s next. Founded by someone with experience on the brand side of influencer partnerships, we understand what brands value and help talent create meaningful, authentic collaborations.
Interested in collaborating or learning more? Reach out — we’d love to hear from you.
💌 Get in Touch: hello@becomingagency.com