SOCIAL STRATEGY / UGC PRODUCTION / AMBASSADOR PROGRAMS / AFFILIATE MANAGEMENT / EVENT ACTIVATIONS / CAMPAIGN MANAGEMENT /
SOCIAL STRATEGY / UGC PRODUCTION / AMBASSADOR PROGRAMS / AFFILIATE MANAGEMENT / EVENT ACTIVATIONS / CAMPAIGN MANAGEMENT /
UGC Strategy & Production
Ambassador & Affiliate Programs
Event Activations
End-to-End Campaign Management
Paid Media & Optimization
A boutique talent and brand partnerships agency at the forefront of what’s next.
Always becoming.
SERvices
Strategy & Consulting
Helping your brand find its voice and the right talent to tell your story. We provide the roadmap for who to partner with and how to stay relevant in an ever-changing social landscape.
Content & Ambassadors
Building your library of high-performing UGC and managing long-term Ambassador Programs. We move past one-off posts to create a consistent, loyal community of creators who truly love your brand.
Campaign Management
Complete oversight of your collaborations. We manage talent sourcing, vetting, and contracts, then handle content reviews and reporting to ensure everything runs smoothly and on time.
We partner with forward-thinking brands and culturally relevant talent to build meaningful, long-term collaborations.
Travel & Hospitality / Fashion & Retail / Beauty & Wellness / Food & Beverage
ABOUT
The Becoming Agency, founded by Katie McCloskey, brings over seven years of experience in public relations, influencer marketing, and brand partnerships.
Before launching The Becoming Agency, Katie worked on the brand side both in-house and at agencies with top companies including Oscar de la Renta, Jimmy Choo, Four Seasons Hotels and Resorts, PUMA, CLE Cosmetics, Ganni, Dove, Sephora, CVS, Dick’s Sporting Goods, and more. She also developed her expertise in influencer marketing at leading firms, including Obviously. Her expertise spans public relations, campaign management, and event execution, giving the agency a unique perspective on what brands value in influencer partnerships.
Katie holds a BA in New Media and Digital Design with a concentration in commerce and a minor in fashion studies from Fordham University, as well as an MBA in Marketing from Saint Francis University.
We are passionate about helping brands and creators tell their story and cultivating meaningful brand awareness in today’s evolving social media landscape.
Why We're Different
At The Becoming Agency, we focus on what’s next. Founded by someone with EXTENSIVE experience on the brand side of GLOBAL partnerships, we understand THE STRATEGY REQUIRED TO BUILD meaningful, authentic collaborations.
Interested in collaborating or learning more? Reach out — we’d love to hear from you.
💌 Get in Touch: hello@becomingagency.com